Hi! I am Joyita.

You can also call me Joy

I was born in Hyderabad, India to two free-thinking and creative parents. My dad, a Pilot - Biker - Rum Connoisseur - Marketing expert, who taught me by example the importance of following my dreams, to love with all my heart and take pride in myself and my work. My mom, a writer-a teacher-a theatre artist, who taught me that I did not need to fit in, the importance of hardwork, creating memories and the ability to express my unique self. 

I was brought up in a world where Art, literature, culture, and community participation laid the foundation of my life. I made my first stage entry at the age of 3, received formal training in music and dance and got an amazing foundation to fine art. I was testing the waters for creative writing by age 8 and by the time I was a teenager, I was earning my pocket money by designing labels and planning marketing campaigns for my dad.

I am on a mission to find Joy in the everyday life…

… constantly inspired by the beauty and complexity of my surroundings. I live my life by embracing all that it brings with it, I engage with the world around me in a more meaningful and intentional way, I follow my heart, listen to my instincts and trust the journey.

And lucky for me extraordinary things always happen in my life. 

There is beauty and value in every experience, and I am constantly seeking out new perspectives and insights. As a Polymath I have always been driven by a deep curiosity and passion for exploring many different areas of life and knowledge. This constant need of learning has helped me in the years leading cross-functional teams, developing and launching innovative products that have made a real impact on people's lives and leading innovative projects.

I started my career in Banking, later moved to consulting and then Product Management. In my first job I was introduced to the world of Kaizen and Six Sigma. 2 green belts and 1 black belt project later, I got an appreciation for the concept of Incremental Value and its cumulative effect.

For more information about my corporate journey, see the product portfolio section.

My formal education is a Bachelors in Business, Masters in English, Executive Degree in Internet of Things (IoT).

I did not receive any formal degree in Art nor do I plan on pursuing one. The creative process has always been a part of me and my lifestyle and it always will be. Canvas and paint take on a momentum of their own.

As each day of my life unfolds, so does the magic that is "art" which reveals a never ending delightful story.

Want to learn more about my creative process? See my artist statement

Thank you for taking the time to get to know me a little better.

Contact me.

I am constantly seeking out new challenges and opportunities to learn, grow, and make a positive impact on the world around me - add incremental value. If you want to collaborate on a project or just catch up and share stories over coffee, you can reach me through LinkedIn, Instagram or by filling the form below.

I look forward to connecting with you soon!

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